Digital Analytics & Strategy
Digital Analytics gives greater insight into the effectiveness of digital marketing strategies and approaches. Question is where to start with analytics, especially as the data surrounding customer behaviour changes everytime.
We use the insight from this Google Analytics platform to gain a better understanding of their target markets. It is also extremely useful when finding ways to reach that market. Useful data from this platform can be used to improve websites and customize the user experience. We study the following things to generate optimum conversions.
Most-Viewed Pages provides an understanding of the content and topics that engage users the most.
Most-Exited Pages, and Bounce Rates – These are pages where visitors leave your site. Either the page content is not successfully set up to push conversions, or there are technical problems on the page. Solution is to improve on-page content (visual and written).
Referral Sites are those sites that are sharing your links and sending users your way; remember, bad referrals can be harmful to your site’s traffic.
Organic Search Traffic: this data can provide insight into what terms users are searching, allowing you to capture their attention.
Top Landing Pages: These pages are the first thing users see when they visit your site. Are they effective at engaging users and possibly leading to conversions?
Segmentation: Allows you to filter user behaviour based on a variety of criteria, such as traffic source, keyword search, and user characteristics.
Click-Through Rates: Help you determine which ads to display by measuring click-through rates and user age groups on Google Ads.
Page Rankings on SERPs help you find the pages that have low rankings based on keywords, allowing you to improve them to boost rankings.
Customer behaviour varies. Data analytics allows you to use and understand valuable information to cater to your customers. In many cases, these improvements focus on enhancing their experiences, which ultimately improves your sales.
Digital Labz does the analysis and helps you improve what is not working on your website and marketing strategy by making sense of customer behaviour. There is no single combination of metrics you can analyze your target audience. Instead, digital marketing analytics examines the whole set of data to understand individualized behaviours of various audiences, thereby creating successful strategies to meet their needs.
Irrespective of the size of your business, data analytics provides you valuable information, putting it to work. We guide you to create compelling and effective digital marketing strategies that boost your business.