It is not just easy to explain what exactly rank your website higher. Among many factors the following are 9 prominent factors which upbring your website.
Crawlable, accessible URLs
All the substance in the website, whether it be Text, Image, or videos or embeds or anything else, should be easily readable or graspable by the readers. This is a crucial factor for the website. If it is not so, then people are not going to visit the website at all.
We should use such words and phrases that searchers are actually using to solve the problem that they face. You need to have a set of primary keywords and a set of secondary keywords that share the searcher’s intent. Doing so we now have a primary and a secondary set of keywords that we can target in our optimization efforts.
Investigate the SERP to find what Google believes to be relevant to the searcher
We need to make some SERP investigation in Google and see what comes back to you, and then figure out from there what Google believes to be relevant to the keywords searches. You are providing answers to some queries that a reader might have, and if you are able to fill some gaps, which were not filled by anybody before, then you are going to score high and have better ranking position.
Have the most authoritative person create content that will serve the searcher’s goal
The content should be written by the most credible person. This gets worthy of amplification and we make link building. We make social sharing way more likely to happen, and our content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too. If your content has not answered the queries of your visitors, Google will understand that over a period of time. Searchers will be frustrated with your result compared to other results, and they will rank higher.
Publish compelling title tags and meta descriptions
Google uses the meta description quite frequently. Many a times google uses the actual meta description from the page. There is an even higher percentage where the title is used. The URL also is used in the snippet as well as other elements. Snippet is something that is crucial to your SEO efforts, because that determines how it displays in the search result. How Google displays your result determines whether the user will click on your listing or someone else’s. The snippet is your invitation to them to click on your website.
Intelligently employ primary, secondary, and related keywords
Relevant text, primary keywords and secondary keywords etc., must be given, otherwise, google may not recognize and rank your content. Infographics and videos, image are also required for high ranking.
Use rich snippets and schema markup to enhance content
You can get visuals and images or in the case where you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, or in the case where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now.
Optimize for page speed
I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Security is critically important. HTTPS is not the only thing, but it is a big part of what Google cares about right now.
Who will help amplify this and why?
When you have great answer it should be published and people should amplify it.You have to provide solid links and mentions and word of mouth across the web and across social media, so that your content can be seen by Google’s crawlers and by human beings.