In today’s competitive business environment, it is crucial for a business to reach its audience online with its core message, products and services or latest promotions. Here comes in the necessity of SEO . Front page receives 95% of the searches and 5% constitute for all other pages. Here are the ways to improve SEO.
- Create A Diverse Content Marketing Strategy
Since Google uses many factors for ranking websites so there’s no one trick to make it successful. You should produce original content. Whether you’re creating blog posts, videos, social media posts, or anything else, look for topics and keywords that are currently trending.
- Authoritative Content
Always create high quality content relevant to your market that is better than the existing content for a particular set of keywords. Remember content is the king and it reigns google.
- Consistency with Your Content Posting
One best way is to add consistent quality content to your blog. Imagine yourself in the shoes of the searcher and do some basic keyword research and provide a quality blog about the topic delivering value. This will definitely increase free traffic to your business.
- Use a SEO Tool
You should utilize a SEO tool software to measure your ranking. This tool make our jobs a lot easier, and cuts down our keyword research and optimization time. Examples of softwares are Moz, HubSpot’s keywords tool and Yoast. -Lindsay Mullen, Prosper Strategies.
- Audit Your Competition
Search engine rankings change depending on three things. 1) It’s the site’s own optimization. 2) The site’s positioning relative to its competition. 3) Searcher’s intent. If you optimize your website against your competition you’ll inevitably move up with better ranks.
- Create A PR Strategy For Backlinks
Increase the domain authority by building strong backlinks. You can do this by guest posting on relevant blogs and sign up for free PR sites like Help A Reporter Out, which sends you daily emails of relevant publications.
- Long-Form Content
Google appreciates long form content of around 1800 words. The best way to improve your SEO and marketing strategy is through long-form content with headers within targeted keyword themes. Make sure the keywords you use are well researched.
- Optimize Pages For Your Niche
For most business websites, particularly for e-commerce shopping sites, one of the most tangible methods for improving your SEO strategy is to do extensive keyword research on your site and your competitors’ sites. In this assessment process, it is critical to be realistic. Make sure that you have pages with good content and meta tags relevant to those ideal search terms. For key terms your site does not rank for, build incredible pages with great content and optimized meta tags as well.
- Use Long-Tail Keywords
Make it habit to use long-tail keywords to your most popular pages. Long Keywords let Google know that you are more relevant for your main keyword and allow potential clients to find your site more often. Also try to use LSI keywords in a sentence that provides value, do not just list them on your site.
- Combine Content And Influencer Marketing
Quality backlinks tangibly improve SEO rankings. Original research is one way to get links. Involving influencers in your content creation the next best option. Find influencers using tools such as Tapinfluence or Upfluence.
- Pillar Articles With Table Of Contents
If your content is long, try to provide a table of contents at the beginning of the topic. Then Google gets to know what to prioritize.. That is why pillar articles are important.
- Focus On Real, Readable Content
Keywords should be proper and appropriate in accordance with the current Google guidelines. After finding the correct density, focus on clear and concise writing. Do not get too caught up in the technical requirements since, depending on your product, the readability of your writing may be what actually converts the sale — not just a keyword-optimized page.
- Watch and understand Your Market
SEO efforts differ widely by market. In 2018, Google serves answer boxes, local results, carousel cards, and more. Optimizing for each type of result looks different. So you need to customize your efforts depending on how your potential customers search.
- Fully Flesh Out Titles And Meta Descriptions
Maximize the character limits for all tags and meta descriptions. Use qualifiers to the titles of articles such as “important” or “shocking etc., It also helps to add numbers to both the title and meta description. With a robust title like this and a meta description to match, I can easily reach the second or third listing on the first page of a Google search.
- Focus On User Experience
Links and keywords important for better search results. But Google emphasizes user experience. This includes page loading speed, appealing design, being mobile friendly and having an intuitive menu. You really can’t lose by focusing on UX because it makes your visitors happy and is also good for SEO.