Improve Google rankings
There are shortcut methods to increase the SEO. Search Engine Optimization is a very standard method and it is a very slow process, which takes years and more. There is a step-by-step guide to improving your Google rankings quickly. If you have not done it before, there are great opportunities to improve your Google rankings. The key is in your Analytics.
under Acquisition > Search Console > Queries instead of “Search Engine Optimization.”
The goal is to find a keyphrase that you’re already ranking for, but not ranking that high. If you can find these phrases, you can find the corresponding page. If you can find the page that’s ranking, you can better optimize it for the phrase and watch the rank jump.
Make sense? Here is the summary again, then we’ll go into detail.
- Find the phrases for which you almost rank high.
- Find the page in Google search results. Confirm the ranking.
- Next, improve the page by better indicating the relevance for the phrase.
- Check back and see if it worked.
- Take a look at the “Queries” report
First, let’s find the phrases that you are almost ranking high for. It’s in Google Analytics in this report:
Acquisition > Search Console > Queries.
Note: if you aren’t able to access this report, you probably haven’t connected your Search Console account to Google Analytics. There’s a video here that shows how to set this up.
This report shows:
- all the phrases you rank for
- the number of times you’ve appeared in Google (impressions)
- the number of times your pages have been visited from these phrases (clicks)
- how high you rank for the phrase (average position).
Note: Data for only the last three months, and there is no data for the last two days. Date is flexible to generate report.
- Set an advanced filter
We look for phrases that already rank in Google, but could be improved. Make use of an Advanced Filter to find just the phrases for which we rank high, but not too high. Here is what that filter looks like.
The idea is that a page that ranks greater than 10 is high on page two. This assumes that there are 10 organic search listings on page one, which really isn’t the case, but it’s close enough for us to make this work.
In other words, this filtered report asks Google Analytics this question: “What phrases do I rank for on page two?”
- Sort the report by rankings
Click the column header “Average Position” to sort the report. Actually, you will have to click it twice so you can see the 11s at the top. Save your filtered, sorted Queries report as a shortcut. This will make it easier to get to next time. Just click the “Shortcut” link above the report, name it and click OK. Now the report will be available anytime in the left side navigation of Google Analytics.
- Dig through this list, find phrases and confirm the rankings.
You will notice that this report shows some strange phrases. Every site ranks for unrelated phrases. Just ignore them and keep looking.
This report may also show phrases that include your brand name. Search engine optimization is about ranking and getting traffic from non-branded phrases. Ideally, you will find some buyer-related keyphrases.
- Question Marks
Phrases entered by people who are researching a problem, without yet knowing how they want to solve it.
Example: “why does cold water hurt my teeth?”
- Dollar Signs
Phrases entered by people who know how they want to solve their problem and are looking for a presumed solution. They are often ready to spend money.
Example: “emergency dentist chicago”
- Confirm your rankings
Start searching for the phrases in Google to confirm your rankings. Now you will notice that the “average position” really is not the same as rankings. Sometimes, you will see yourself ranking higher than the report suggests. Other times, you will not see your site at all.
There are a lot of reasons for the discrepancies.
- Your site may have more than one page that ranks for the phrase.
- Your site may rank in image search results.
- Your site may rank differently today than the average ranking across the date range in the report.
- Your search results may be personalized for you based on your location, browsing history, etc.
You can avoid that last issue by doing a few things before you search: logging out of Google, using “private” or “incognito” settings in your browser, using a browser you don’t usually use, using a proxy server to connect to Google.
- Check to see how the phrase is used on the page
Now we want to see how well the page was optimized for the phrase. Does the phrase appear on the page in the right places? Was the page indicating relevance?
It’s possible that the phrase hardly appeared on the page at all. It is possible the ranking was completely accidental. If so, you now have an opportunity to indicate the relevance and improve the rankings with very little effort. Here’s how to check. While viewing the page, search for the phrase (using control+F or command+F on a Mac) just like you would inside a Word document.
- Does the phrase appear on the page?
- Does it appear all together, or is it broken up?
- Where does it appear? In the title, header and body text?
- How many times is it used in each location?
If the phrase isn’t in the title, header and body text, then this page wasn’t really optimized. The Google rankings were accidental.
If the page already ranks for another phrase, check the volume in the Google Keyword Planner. Is the phrase more popular? Is it a more relevant phrase that may bring more targeted traffic?
If either answer is yes, don’t hurt the relevance for this phrase. Go back to the beginning and start again, or proceed to the next step using the better phrase.
- Improve the page and indicate the relevance for the phrase
Search engine optimization is all about indicating relevance. We indicate relevance using on-page SEO best practices, which we’ll summarize here.
- Use the keyphrase once in the page title
This is the <title> tag, which appears in the code, but not on the page itself. It does show up in the browser tab and it is often the clickable link in Google search results. If your site is in WordPress, the titles may be managed within a plugin such as Yoast.
- se the keyphrase once in the header
This is the <h1> tag, which is generally the headline on the page.
- Use the phrase several times in the body text
There is no magic number for keyword frequency, but high ranking pages tend to be long, with 1500 – 2000 words. Remember, Google is a research tool built by library scientists. Google loves text!
- Improve the quality!
Relevance of the content, whether it be text, image, video, graphics, links, etc., is the prime factor for Google. The best way to get ranking is to produce and elevate the quality of page in all the ways.
- Wait a few days and check your rankings
Now, it is to check the ranking again. If the ranking has improved within a week’s time. It is going in the right direction. But if there is no improvement. A few changes sometimes make big differences, especially if the page was not well optimized to begin with.